Transterrestrial Musings  

Amazon Honor System Click Here to Pay

Alan Boyle (MSNBC)
Space Politics (Jeff Foust)
Space Transport News (Clark Lindsey)
NASA Watch
NASA Space Flight
Hobby Space
A Voyage To Arcturus (Jay Manifold)
Dispatches From The Final Frontier (Michael Belfiore)
Personal Spaceflight (Jeff Foust)
Mars Blog
The Flame Trench (Florida Today)
Space Cynic
Rocket Forge (Michael Mealing)
COTS Watch (Michael Mealing)
Curmudgeon's Corner (Mark Whittington)
Selenian Boondocks
Tales of the Heliosphere
Out Of The Cradle
Space For Commerce (Brian Dunbar)
True Anomaly
Kevin Parkin
The Speculist (Phil Bowermaster)
Spacecraft (Chris Hall)
Space Pragmatism (Dan Schrimpsher)
Eternal Golden Braid (Fred Kiesche)
Carried Away (Dan Schmelzer)
Laughing Wolf (C. Blake Powers)
Chair Force Engineer (Air Force Procurement)
Saturn Follies
JesusPhreaks (Scott Bell)
The Ombudsgod
Cut On The Bias (Susanna Cornett)
Joanne Jacobs

Site designed by

Powered by
Movable Type
Biting Commentary about Infinity, and Beyond!

« After Six Decades, No End To The Quagmire | Main | Planet Wars »

The Overst0ck.Com Television Ad

...has to be one of the most effective ones in history, in terms of watchability and effectiveness in selling the product. At least if you're a (heterosexual) male.

There are a lot of ads that are interesting, entertaining, but ineffective in terms of making the viewer (or listener--there are many that have only music as the audio, which provides no cue or clue as to what the product is to those who only listen to the television while doing other things, and aren't watching it) aware of the product and interested in purchasing it. But this one compels healthy males to watch, and hammers the product into their reptilian brains.

[Wednesday update]

I'm curious to know how effective this ad is for women. I suspect that it might be, though not for the same reasons. I'd be interested in the opinion of any female readers who've seen it.

Posted by Rand Simberg at August 24, 2004 10:05 PM
TrackBack URL for this entry:

Listed below are links to weblogs that reference this post from Transterrestrial Musings.

I think I remember seeing an commercial a long time ago but forgot what it was about.

Posted by Josh "Hefty" Reiter at August 25, 2004 05:18 AM

I have had only one business transaction with and found it very frustrating. I ordered a DVD, which apparently shipped but never arrived. (I suspect they shipped it to the wrong address and it was returned and they lost it in their system.)

My efforts to get a replacement, and finally a refund to my credit card, were a major hassle. Their e-mail "help" address is a joke. Calling on the phone was no better. It took about six weeks and 7-8 attempts by me before they finally refunded my measly $23.

I don't know if this is typical for them or not. I suspect that losing my order was an aberration, but their lousy complaint service is typical. I've never had that kind of problem with other DVD merchants.

So maybe they have a good-looking babe pitching their products, but I suspect that she's a strumpet.

Posted by at August 25, 2004 06:49 AM

Now I'm thorougly curious. How is this remarkable feat obtained? I mean, I assume young ladies, from context, but...

Posted by Andrew Gray at August 25, 2004 12:36 PM

Sorry, I guess it's a little cryptic for non-US types. It's just an attractive woman pitching the various kinds of things that are offered, in a different outfit every few seconds, ending up with a bust shot in which one can imagine that she's wearing nothing except a gold necklace.

Posted by Rand Simberg at August 25, 2004 01:01 PM

Oh that commercial!!! I remember now just needed a refresher.

I remember thinking when I saw that, "Oh yea, I've got some overstock she can consume!!"

Posted by Josh "Hefty" Reiter at August 25, 2004 01:42 PM

Ah. So merely a particularly effective example of the First Method Of Advertising rather than a new one

Posted by Andrew Gray at August 25, 2004 01:48 PM

Yes, exactly, Andrew. Except it's not explicitly selling sex, in the same way as Swedish bikini models. It's much more sophisticated.

Posted by Rand Simberg at August 25, 2004 01:59 PM

..As much as I hate to admit this...I'm sure the young lady in the commercial is a very nice and decent person, but she looked a whole lot better in the first commercial than she does in this one - and this one is in such heavy rotation on DirecTV that if I see her one more time, it'll be all about a boot in the backside.
And FWIW - I bought a laptop from them back in February and it was the best experience I've had yet in buying a computer. I'd recommend them to anyone.


Posted by Mike Kozlowski at August 25, 2004 10:16 PM

This is the first ad I've seen for the company. Now I'd like to see the one you're talking about.

Posted by Rand Simberg at August 25, 2004 10:25 PM

I suspect the add is as effective, if not moreso, with women, because despite the occasional feminist protesting too much, women want to extract the response from men that she does. More to the point, women want to be the woman in the ad as much as the men want to be with the woman in the add. Don't believe me? what appears on the cover of men's magazines? Beautiful women, what appears on the cover of women's magazines? Beautiful women. Maybe the only thing men and women agree on is that we'd rather look at women than men.

Posted by MarkD at August 26, 2004 05:42 PM

Mr. Simberg -
There was another ad with the same young lady - and if anything, more innuendo - about 6 months ago, when I bought my laptop. She was wearing a black pantsuit...not that I noticed, of course.


Posted by Mike Kozlowski at August 26, 2004 10:03 PM

Yes, to expound on Mike Kozlowski's post, said lady in pantsuit (very well fitted on her, I might add), was talking about when she first found "the Big O", and all of her great experiences with "the Big O". And, of course, she added a very nice, soothing voice along with her testimonial. Now I'm curious to see the new ad...

Posted by John at August 30, 2004 07:24 AM

You asked for a female opinion on this ad so here's my two cents. When I first read this post, and the subsequent comments, I was aware of but assumed I had heard about it through other means since the specifics of this commercial weren't seared into my memory (as appears with others here). I have since seen the commercial again and realized I had seen it afterall. I agree the ad is effective (I did check out the website) but what captured my attention wasn't the woman and what she was or wasn't wearing (I didn't even remember her), but the name of the website itself, which brought to mind the possibility of reasonably priced merchandise. So I guess the ad has a little something for everybody.

Posted by Brenda at September 1, 2004 11:11 AM

Does anyone know the name of that gorgeous woman??

Posted by Alex at October 2, 2004 12:30 PM

Yes, it's Sabine Ehrenfeld.

Posted by Rand Simberg at October 5, 2004 07:03 AM

This woman is an annoying whore.

Posted by at November 19, 2004 10:32 PM

I love that TV ad! Sabine Ehrenfeld is gorgeous! She needs to move toward TV and movies (and not just bit parts on sit-coms).

Posted by Alex at December 15, 2004 01:07 PM

Found this place while browsing. Lots of pictures and most thorough info about her I have seen yet.

Posted by Alex at December 16, 2004 12:47 AM

Check out the new Sabine Ehrenfeld Internet Fan Page at: http://sabineehrenfeld"dot""tripod""dot"com

Posted by The Sabine Ehrenfeld Internet Fan Page at January 21, 2005 08:53 AM

Ugh. Those commercials make my skin crawl. She's going after "sexy and alluring", but just manages "smarmy and pathetic".

Posted by Dina at February 1, 2005 12:48 AM

Sabine makes me wanna go lesbian!

Posted by at February 19, 2005 04:11 PM

this woman is fierce, love her or hate her.

what a marketing strategem.

(if you haven't yet noticed, we're all here talking about

Posted by Overstounded at May 21, 2005 07:01 AM

I think that the commercial is awful, mostly because the way the actress reads her script is so stilted and poor. The ad just annoys me and frankly made me not want to buy from the company becasue of them. I actually think I decreased my internet looks at the site. I felt the ad was either just stupid with the use of that "O" thing or just stupid. I know that the measure of a good ad can be this annoyance factor - causes you to remember it and all - but for me the memories are merely of a really bad ad campaign.

Posted by Donna at June 6, 2005 10:52 PM

The Overstock.Com Television Ad

Rand, Its all about the OOOHHHHH!

Posted by EJ at September 24, 2005 07:10 PM

OK here's my lesbian 2 cents worth:

I hardly EVER watch commercials which is probably why I was one of the LAST people to see her (i.e. Sabine Ehrenfeld's) ad's for

Well she was VERY HARD to ignore during Xmas (she was in a Lexus ad as well). NOW I know EVERYTHING about this woman; I am crazy for her!!!!

At first I couldn't pinpoint WTF it was about the Xmas commercial that was so MESMORISING??? I was so confused - then I put "overstock dot com girl" into google and found out that me and 9 zillion guys LOOOOVE her!!!

So I post an ad about her on craigslist women 4 women and YEP she's a hit in Lesbo land as well.

So all the snotty posts are probably from het women or uppity gay guys.

I can't WAIT to see more of her. AAARGG ...the big "OOOOhhOOOhHH!!!"

Posted by A Lesbian at January 8, 2006 03:48 PM

Post a comment

Email Address: