…has to be one of the most effective ones in history, in terms of watchability and effectiveness in selling the product. At least if you’re a (heterosexual) male.

There are a lot of ads that are interesting, entertaining, but ineffective in terms of making the viewer (or listener–there are many that have only music as the audio, which provides no cue or clue as to what the product is to those who only listen to the television while doing other things, and aren’t watching it) aware of the product and interested in purchasing it. But this one compels healthy males to watch, and hammers the product into their reptilian brains.

[Wednesday update]

I’m curious to know how effective this ad is for women. I suspect that it might be, though not for the same reasons. I’d be interested in the opinion of any female readers who’ve seen it.