...on bubble gum:

I thought “Double Bubble” was one of those brands that upped the ante, put the industry on notice, threatened to set off a race: gentlemen, we have a Bubble Gap. But if there was a Treble Bubble, no evidence survives. Maybe everyone just pulled back from the brink, realizing where this could lead. But if “Double Bubble” was the first bubble gum, why emphasize the doubled quantity? For one thing, bubble-blowing is usually performed one at a time, and if you were introducing the product you wouldn’t want people to think they could exhale a perfect set of chicle-based mammaries. Instead of making them amazed by the ability to blow one bubble, they’d be instantly disappointed by their inability to blow two.

People are like that.

You were the bomb in 3rd grade if you could blow at least 2 bubbles, within the first bubble. More bubbles, more the bomb.