I’ve long thought that the resolution of most digital cameras has reached the point at which it’s overkill, and there are a lot of other improvements that the camera needs. Unfortunately, the marketing people at Canon don’t agree:
Canon engineers are being held back from developing new sensor technology by marketing departments in a “race for megapixels”, claims an employee of the Japanese photography company.
The employee told Tech Digest that Canon have the technology to “blow the competition away” in terms of image sensors, but are instead being asked to focus on headline figures like the number of megapixels a camera has. When asked for his opinion on the Canon EOS 5D Mark II, which we covered this morning, the employee said:
“I am hugely disappointed because once again Canon engineers are dictated by their marketing department and had to keep up with the megapixel race. They have the technology to blow the competition away by adapting the new 50D sensor tech in a full frame format and just easing off a little on the megapixels. Although no formal testing has been done on the new model yet, judging by the spec and technology used, it just seems to be as good or as bad as the competition – not beating them by a mile (which we used to).”
I’d rather have more speed and better S/N ratio myself.
There’s an amusing discussion of this, and the perennial war between marketing and engineering, including examples from Dilbert, over at Free Republic.