…with Google:
Bowers chose the news articles by matching the topics to existing polling data that shows what issues likely will turn voters off to McCain. He also makes sure that the articles come from news organizations like CNN.com, which already are highly ranked in Google search results, he added.
“We’re just using McCain’s own words — everything we are targeting are things McCain has done or said himself. There’s no bias at all. There are no opinion pieces. They are all news pieces that quote McCain himself. Obviously it is manipulating, but search engines are not public forums and unless you act to use them for your own benefit your opponent’s information is going to get out there. This is the sort of ‘Do It Yourself’ activism that is very much in line with the tone of this campaign,” Bowers said.
Somehow, based on some of Google’s actions in the past, I suspect they don’t mind.