Is this the year they finally get fed up with big government?
These ads depict millennials as emotional, instinctive animals acting on appetites, impulses, and desires rather than moral and intellectual beings capable of acting according to reason and prudence. The liberal poster child is a product of the state, dependent on cradle-to-grave government support, to which free birth control is a higher end than a well-paying job or — heaven forbid — starting a family.
For many millennials, the scales have fallen. They realize that the future of Obamacare depends on their signing up to pay higher insurance premiums and deductibles. In the era of iPhones and PS4s, they realize that a government that can’t design a website can’t be expected to manage the intricacies of the entire health-care industry. In the wake of the news that the NSA collects mountains of metadata, they also fret that the government that wants you to talk about health care could (with a warrant) listen in on that very conversation.
Given the bleak reality for many millennials today, it’s obvious that the Democratic party can’t talk straight to them. Instead, it manufactures witty, tongue-in-cheek social-media campaigns and faux controversies like the “war on women.” (As with most faux liberal controversies, the data seem to suggest the opposite — in 2009 women became a majority of the work force for the first time ever, while 2013 saw women under 30 earn a higher median income than their male counterparts did.)
These tricks worked in 2008; they worked again, albeit to a far lesser degree, in 2012; but in 2014, it appears the magic has finally worn off. Many millennials see through the catchy rhetoric to the empty promises.
Let’s hope. As I’ve said in the past, I’d like to see a poll that asks if people would be more, or less likely to vote Republican if they promised to repeal and replace Barack Obama next year.
[Update a while later]
ObamaCare flops with the young.
Well, big surprise. What’s in it for them?