An open letter to the Republican Party.

[Update a while later]

The GOP needs a new marketing department:

Now, before this turns into a two-hundred comment post with people yelling about not giving up their core principles, let me be clear. I do not advocate that the party pull left or advertise itself as “Democrat-light.” But I do advocate prioritizing the issues that form the foundation of our marketing campaign..

I’m sure “Transformers 2″ has a romantic subtext between Shia LaBeouf and Megan Fox. I’m sure that there are at least two minutes in the film of them making kissy face and being sappy. Yet, the trailer is all about giant robots trashing everything in sight. In fact, almost every shot is a giant explosion, or a giant robot. That’s smart marketing. It’s a summer popcorn movie. Give the people what they want. If there is a great romance or moments of rip-roaring comedy, that’s a pleasant surprise. But, if I don’t see a forklift turn into a robot and crush an Apache helicopter, I will be disappointed.

Did the Democrats put nationalizing the banks, firing corporate CEOs, and practically making out with Hugo Chavez in their trailer? Did their poster include Obama’s embarrassing world apology tour? I think not.

Yet, we allow the media to frame the discussions and the debates. Why, for example, did most of our pundits take the bait on the Perez Hilton thing and let the media frame the arguments as an example of the gay marriage issue being debated in the public forum? That incident was about how the left stifles free speech. It was about how women are second-class citizens in the Democratic party. Every discussion of Ms. California should have been an opportunity to bring up the media’s treatment of Sarah Palin and Hillary Clinton. But it wasn’t. Instead, we allowed the Democrats to cut our trailer and replace the robot on the key art with a photo of Shia LaBeouf.

The problem is that many Republicans remain fair-weather federalists. They have to start arguing that the federal government has no business in either your wallet or your bedroom.