Category Archives: Space

Word To The Wise For The Launch

We’re not going up to see the launch tonight, because the probability is still only about 30%, last I heard, and we have to go to a company Christmas party down in Miami. But if anyone is planning to drive over there, don’t expect to go in to Titusville:

Normally considered a great place to watch a launch, the main thoroughfare through the town will be closed in both directions this evening for the city’s Annual Christmas Parade. Motorists should expect significant delays.

Now That’s Marketing

Now these are what I call hot rockets. Question is, which are the rocket geeks going to pay more attention to, the rockets, or Sheri?

It reminds me of the old engineer joke. An engineering student sees one of his buddies, a fellow engineering student, riding a bike toward him.

“Hey,” he says. “When did you get the bike?”

“It’s a weird story,” he replies. “I was just walking on the quad, and this girl rides up to me, gets off, drops the bike, takes off all her clothes and lies there, saying ‘take what you want.'”

“Good choice,” says his friend. “The clothes probably wouldn’t have fit.”

Now That’s Marketing

Now these are what I call hot rockets. Question is, which are the rocket geeks going to pay more attention to, the rockets, or Sheri?

It reminds me of the old engineer joke. An engineering student sees one of his buddies, a fellow engineering student, riding a bike toward him.

“Hey,” he says. “When did you get the bike?”

“It’s a weird story,” he replies. “I was just walking on the quad, and this girl rides up to me, gets off, drops the bike, takes off all her clothes and lies there, saying ‘take what you want.'”

“Good choice,” says his friend. “The clothes probably wouldn’t have fit.”

Now That’s Marketing

Now these are what I call hot rockets. Question is, which are the rocket geeks going to pay more attention to, the rockets, or Sheri?

It reminds me of the old engineer joke. An engineering student sees one of his buddies, a fellow engineering student, riding a bike toward him.

“Hey,” he says. “When did you get the bike?”

“It’s a weird story,” he replies. “I was just walking on the quad, and this girl rides up to me, gets off, drops the bike, takes off all her clothes and lies there, saying ‘take what you want.'”

“Good choice,” says his friend. “The clothes probably wouldn’t have fit.”

More From Houston

Keith Cowing continues to live blog the Exploration conference today:

Cooke is going through a standard recitation of why we explore, why go back to the Moon, etc. It is fine for NASA folks do this once or twice at a meeting of the faithful (such as this), but I have to wonder why NASA folks feel compelled to spend so much time on this with an audience that is already convinced – except, perhaps, to serve as cheerleaders, I suppose. This is the fourth time the VSE story has been told here.

…Tony Lavoie is speaking now. He opened by making sure everyone knew that these architectural depictions in the fancy graphics were “notional” (NASA’s favorite word to make sure they can wiggle out of something later), “points of departure”, “Point in the sand” a “Point at which to engage” etc. This is one of NASA’s odd habits – on one hand they wave this new architecture around so as to demonstrate to the external world that they have done something and that they can make decisions – and then they turn around and warn people that what they see on the screen (to illustrate the very same architecture) is not what they may get. Hardly what you do to inspire confidence among external observers.