Over at RocketForge Mike Mealling has his RTTM trip report up. One line stands out, regarding changing perceptions: “What does work is creating value for a customer from their point of view and then slowly educating them through direct interaction with the product over time. But it requires the customer to have already made a decision to buy.”

This is an excellent point. Only after the purchase decision is made (which may be in a metaphorical sense) can you expect the customer to be sufficiently engaged to stick with a line of argument that may fly directly in the face of things they “know” to be true. As always, it’s not what people know that’s an obstacle to understanding, it’s what they know that ain’t so. Once you have buy in (either literally or in the sense of getting seriously interested) there is a possibility of getting people to change their view. It’s not just physical products that have this dynamic, it’s ideas too. In fact, I’d argue that in the case of a physical product it’s the idea associated with the product that’s important, not the product itself.

Unfortunately people tend to be very committed to their beliefs, usually without regard to how well supported they are. Everyone likes to be told stuff they already believe to be true. It takes active effort and a commitment to truth before comfort to actively seek out opposing ideas and to take them seriously. Unfortunately very few people choose that path.

Applications to RLV development, politics and anything else is left as an exercise for the reader. Bonus points for figuring out how to get the initial buy in to RLV development needed to start the process of changing perceptions. Hint: begins with “Sub,” ends with “Orbital” 🙂

Over at RocketForge Mike Mealling has his RTTM trip report up. One line stands out, regarding changing perceptions: “What does work is creating value for a customer from their point of view and then slowly educating them through direct interaction with the product over time. But it requires the customer to have already made a decision to buy.”

This is an excellent point. Only after the purchase decision is made (which may be in a metaphorical sense) can you expect the customer to be sufficiently engaged to stick with a line of argument that may fly directly in the face of things they “know” to be true. As always, it’s not what people know that’s an obstacle to understanding, it’s what they know that ain’t so. Once you have buy in (either literally or in the sense of getting seriously interested) there is a possibility of getting people to change their view. It’s not just physical products that have this dynamic, it’s ideas too. In fact, I’d argue that in the case of a physical product it’s the idea associated with the product that’s important, not the product itself.

Unfortunately people tend to be very committed to their beliefs, usually without regard to how well supported they are. Everyone likes to be told stuff they already believe to be true. It takes active effort and a commitment to truth before comfort to actively seek out opposing ideas and to take them seriously. Unfortunately very few people choose that path.

Applications to RLV development, politics and anything else is left as an exercise for the reader. Bonus points for figuring out how to get the initial buy in to RLV development needed to start the process of changing perceptions. Hint: begins with “Sub,” ends with “Orbital” 🙂

Over at RocketForge Mike Mealling has his RTTM trip report up. One line stands out, regarding changing perceptions: “What does work is creating value for a customer from their point of view and then slowly educating them through direct interaction with the product over time. But it requires the customer to have already made a decision to buy.”

This is an excellent point. Only after the purchase decision is made (which may be in a metaphorical sense) can you expect the customer to be sufficiently engaged to stick with a line of argument that may fly directly in the face of things they “know” to be true. As always, it’s not what people know that’s an obstacle to understanding, it’s what they know that ain’t so. Once you have buy in (either literally or in the sense of getting seriously interested) there is a possibility of getting people to change their view. It’s not just physical products that have this dynamic, it’s ideas too. In fact, I’d argue that in the case of a physical product it’s the idea associated with the product that’s important, not the product itself.

Unfortunately people tend to be very committed to their beliefs, usually without regard to how well supported they are. Everyone likes to be told stuff they already believe to be true. It takes active effort and a commitment to truth before comfort to actively seek out opposing ideas and to take them seriously. Unfortunately very few people choose that path.

Applications to RLV development, politics and anything else is left as an exercise for the reader. Bonus points for figuring out how to get the initial buy in to RLV development needed to start the process of changing perceptions. Hint: begins with “Sub,” ends with “Orbital” 🙂

I’ve started reading the book, but I had to drive home from Vegas yesterday, whereas Michael Mealling flew, and had time to read the whole thing. He already has a review up. Mine will come later, hopefully this week.

Also, I’ll note how much faster things happen today. The book was rushed to print (which, as Michael points out, shows), but it’s extremely timely, and only two days after its release, we already have a published review from the buying public (not from someone given a pre-publication copy).

I’ve started reading the book, but I had to drive home from Vegas yesterday, whereas Michael Mealling flew, and had time to read the whole thing. He already has a review up. Mine will come later, hopefully this week.

Also, I’ll note how much faster things happen today. The book was rushed to print (which, as Michael points out, shows), but it’s extremely timely, and only two days after its release, we already have a published review from the buying public (not from someone given a pre-publication copy).

I’ve started reading the book, but I had to drive home from Vegas yesterday, whereas Michael Mealling flew, and had time to read the whole thing. He already has a review up. Mine will come later, hopefully this week.

Also, I’ll note how much faster things happen today. The book was rushed to print (which, as Michael points out, shows), but it’s extremely timely, and only two days after its release, we already have a published review from the buying public (not from someone given a pre-publication copy).

Michael Mealing informs me that he’s going to shut down the wireless in a few minutes, so I’ll log off for now. Perhaps more conference thoughts this evening, when I get back to LA.

“I think we’ve gone overboard with this notion of safety.”

Dr. Mueller (who was head of the Apollo program) received (yet) a(nother) well-deserved award at the banquet last night, to a standing ovation, for his contributions to our nation’s lunar efforts.