I found this little story over at Natalie Solent’s site, about a man who wrecked his digital camera by dunking it in a lake, and now claims to like the results.

Web designer (and high-tech camera designer) Bill Simon comments:

This is classic. In sales it is called turning a bug into a feature.

Okay. Now he has a “magic” camera.

Big deal. All he can take are “magic” pictures. But with a program like Paint Shop Pro, I can make any of my normal pictures as magical as I wish and I still get normal pictures.

This guy doesn’t want to face the fact that he wrecked an $800 camera. But with this hype the camera will become worth whatever the new age world can afford…Say, $250,000. So I guess he gets the last laugh.