Newspeak Alert?

I can’t figure out from this space.com article on the new commercial ISS procurements why it’s characterized as NASA ‘subsidizing” commercial space development. Why is it a subsidy to provide money for services, but not to issue a cost-plus contract?

[Update a few minutes later]

Clark Lindsey asks the same question:

So when the Air Force contracts with airlines to deliver people and cargo to foreign miltary bases, is it “subsidizing” the airline companies? More likely it is doing so because outsourcing the deliveries is a lot cheaper and quicker than using its own vehicles to do the job.