Turn The Page

Megan channels one of my gripes:

What the hell is with multiple page web articles? The reason books have pages is obvious; it’s hard to carry around a single 110×80 foot sheet of paper, much less unfold it to read. Not so much for web articles. Does someone actually find this preferable?

Yes, what is up with that? More ad space? I don’t see why. Maybe more page views to fool the advertisers? Computer World does this, and I do find it annoying.