Lakoff does something throughout the book which he must think is very clever, but which is completely transparent to the reader, making for a truly cringe-worthy experience. Lakoff has two public personas: First, he is a scientist; and second, he is a partisan political advocate. He understands that when he speaks as a partisan, we the readers necessarily take what he says with a grain of salt; but when he speaks as a scientist, we are expected to accept his statements as objective truth. Throughout the book, he constantly switches back and forth between the two personas: He’ll speak for a paragraph or two as a liberal activist advising Democratic candidates and pundits, then he’ll take off that hat and put on the linguist hat to say something “official”; then switch back to his liberal hat, and so on. I guess the temptation was too great to resist abusing this dual role, because he makes a habit — a career, actually — of putting on his scientist hat and then making partisan statements, which he passes off as impartial facts. I can only imagine that he thinks he’s getting away with it, but the gambit is so glaringly obvious that it makes you almost embarrassed for the guy.
Ignoring the ultimate intellectual and moral bankruptcy of their ideas, leftists’ biggest problem in convincing intelligent people is their utter lack of self awareness. Read the whole thing. It’s advice to double down on failure.