Mad Men Ads

Lileks (who has finally replaced the irreplaceable Jasper with a new puppie) has thoughts on the decline of advertising and the suckitude of the early seventies:

What’s the opposite of nostalgia? What’s the word for an exaggerated dislike of a particular time? I know I am nostalgic for things I did not experience, and only see through the pop-culture elements left behind, which communicate incomplete and occasionally misleading messages. But I have antipathy for things I experienced at the fringe of adolescence – not because it was a bad time, or I didn’t like them then, but because they seem now to be the products of a culture that was getting cheap and lazy; it was full of gimcrack baubles turned out by an exhausted system that tried to adapt to the times, but had no strength to put forth any ideas or uphold any ideas that went before. The period from 1967 to 1975, with some stellar exceptions, was just a horrible time for everything, and you can reduce it all down to one middle-aged balding dude with wet hair plastered over his head in brown polyester pants and a mustard-yellow shirt approving one thing after the other because the kids will go for it.

That’s a generalization. Somewhat. But. I’ve said this before: “Mad Men”’s exploration of the late 60s somehow avoids the fact that advertising in that era was horrible. Compare an issue of Life magazine from 1968 to its 1958 counterpoint – it’s as if style, color, art, romance, seduction, adulthood, and bright-eyed joy had been drained from the world. The ads weren’t about the product anymore; the ads were about the ads.

[Yes, I know it’s not fresh material — I’d gotten behind on my Bleatage.]