Category Archives: Media Criticism

Branding In Space

There seems to be a lot of concern in the science journalism community about Bridenstine’s potential proposal to allow sponsorship of missions:

Bridenstine’s proposal would set a dangerous precedent for NASA’s future. By suggesting that commercial partnerships could help fund NASA’s missions, it implies that the agency is not worth funding through the usual means—annual budgets carefully negotiated and ironed out by lawmakers. And their constituents believe that the space program is important; according to a study from the Pew Research Center in June, 72 percent of Americans say it’s essential for the United States to continue to be a world leader in space exploration. If Nike is ready and willing to drop millions of dollars to sponsor the next mission to Mars, why should lawmakers bother spending any taxpayer money on it? The world’s premier space agency shouldn’t have to resort to brand sponsorships in the absence of political will. And even if brands could float the first few years of a mission, they might not have the stomach for the years, or even decades it sometimes takes for NASA’s most ambitious missions to come to fruition. [Emphasis added]

There is a false assumption here that a) the purpose of NASA spending is “space exploration,” and that the negotiations and “ironing out” have much to do with “space exploration” as opposed to zip-code engineering. The sooner that we recognize that there is in fact an absence of political will, and accept that space exploration should be privatized, the way it was until the end of WW II, the sooner we’ll start to make more progress.

[Update a few minutes later]
More from Ken Chang.

The Anniversary

It’s hard to believe that it’s been seventeen years. Glenn Reynolds has some links and thoughts. Yes, Barack Obama was feckless, but part of the reason we got him was due to the fecklessness of George Bush, and the mismanagement of Iraq. I thought at the time the administration had a strategic plan for the Middle East, but I was wrong.

[Update a while later]

Here’s a lot more.