Lileks has some thoughts:
Reader’s Digest was a staple in our house, because Grandma gave it to us every year as a Christmas gift. Until I learned that it was required to make fun of it, I enjoyed every issue. Quizzed myself on the vocabulary test (It pays to increase your word power! Peter Funk was the author, I believe; the name was amusing then, and sounds like a BEFORE part of a Viagra ad now), learned to appreciate the difference at an early age between “Life in These United States” and “Laughter is the Best Medicine.” (Non fiction vs. jokes.) As a hypochondriac from an early age, I avoided “I Am Joe’s Duodenum” or “I Am Joe’s Throbbing Mass of Inevitably Non-Functioning Gristle,” and I never read the Condensed Books. By the time I came along they were mostly expanded articles, running under the “Drama in Real Life(TM)” banner, I think. We had some Condensed Books, which seemed wrong on every possible level, like compressed ice-cream or Star Trek shortened for extra commercials. What would you take out of a book to condense it? Did they just pick characters and subplots and tease them out of the story like a colored thread in a loosely-knit yarn scarf?
We used to have both the magazine and a lot of compressed books at our summer cottage in northern Michigan, and I read them voraciously as a kid. The magazine seemed to go downhill in the past years, though, and I haven’t read one since I turned an adult. I’ll always remember, though Susan Sontag’s speech to her leftist cohorts in 1982, in which she outraged them by rhetorically asking who would have been better informed about the nature of the Soviet Union, and communism in general — readers of The Nation, or of Reader’s Digest? What replaces it today as a purveyor of the truth against ideological lies (not that it itself had done that for many years)? The mainstream media doesn’t seem to think there’s much market for it.
Here are more thoughts on RD, and MBA consultants, from the other McCain.
