It’s a revolt against the “elites,” in the media, Hollywood, government and academia, who are unjustifiably elite only in privilege, not in competence or knowledge or wisdom. In those matters in fact, they are the opposite of elites.
This doesn’t surprise me at all. My evolutionary explanation (and I think that whatever explanation there is is evolutionary, not the media, which is just reflecting viewer and reader preferences) is that women compete more on their physical attractiveness to men (men compete on power and wealth), so both men and women are acutely aware of women’s…interesting…body features (which is also why women have less of a problem being physically attracted to other women than men to men).