Gee, it works in space transportation just like it does in any other:

The Boeing and SpaceX spacecraft both ranked high on their technical merits. But NASA raised concerns about Boeing’s financial commitment to the public-private sector partnership.

Ferguson said Boeing is thinking about upping its corporate ante, aiming to advance the date of its first piloted test flight.

“We’re looking heavily into getting some additional Boeing investment to move that (late 2016) date to the left significantly, which we think we need to do to keep pace with SpaceX,” Ferguson said.

To me, at this point, their real problem is Atlas prices. They’ll just have to hope that NASA wants to have redundancy in providers, because they can’t compete with Hawthorne on price.