No Sizzle To The Steak

There’s an old saying in marketing, that you don’t sell the steak, you sell the sizzle. Which is why I’m always bemused by people who bemoan NASA’s PR abilities. Not that I admire PAO, but I have to agree with Clark Lindsey:

Why anyone at NASA thinks that simply doing better PR will arouse great interest among young people in the agency’s Apollo Do-Over is beyond me. I’ve not detected any great enthusiasm for it even among many lifelong space advocates who are well informed about it.

In fact, the more we learn, the less enthused many of us get.

Biting Commentary about Infinity…and Beyond!