The guy who came up with the stupid idea says they don’t work:
If the nutrition label doesn’t work, how else can the government help consumers make more informed, healthier choices? For starters, the FDA should be more like the Defense Advanced Research Projects Agency, the people who created the Internet. Instead of just focusing on trying to fix the unfixable, the FDA could shift its focus toward thinking more creatively about viable solutions and give up on what isn’t working.
First, the FDA would need to honestly concede how little it knows about how different foods and food combinations actually affect individuals with distinct genetic and environmental factors, along with their personal preferences or capacity (or willingness) to exercise. The FDA would need to expand its base of knowledge and understanding within these areas and then consider how manufacturers and consumers would respond to any changes the FDA suggests as a result.
But that would involve having to do real science.
And of course, despite their failure, Michelle and the FDA commissioner continue to cheer lead for them.
[Update a while later]
Sorry, there’s nothing magical about breakfast.
I rarely eat breakfast, except on weekends, or vacation. I’ll generally go all day without eating if I’m just working at home. But when I do eat breakfast, I try to make it mostly protein and fat. Cereal is a dietary abomination, invented by a scientific whack job in Battle Creek.